WorkMagic: Incrementality Testing & Attribution Platform

WorkMagic is a marketing science and experimentation platform built to help e-commerce brands cut through noisy attribution data and discover what's actually driving sales. Rather than relying on last-click or platform-reported conversions, WorkMagic uses incrementality-based methodology—custom-built for each brand—to measure the real, causal lift generated by marketing spend across channels. At its core, the platform combines Geo Incrementality Testing, incrementality-calibrated Marketing Mix Modeling (MMM), and automated experimentation to continuously validate and refine attribution models. This lets marketing teams see beyond surface-level metrics and understand halo effects, like how a TikTok campaign might be quietly boosting Amazon sales, so they can make smarter, evidence-based budget decisions. Designed for brands serious about proving marketing ROI, WorkMagic turns experimentation into an ongoing operational habit rather than a one-off analysis. By connecting your store and marketing channels directly to the platform, teams get a continuous feedback loop of test results that sharpen attribution accuracy and guide more confident media investment over time.

1. Connect your e-commerce store along with your marketing and sales channels to WorkMagic. 2. Schedule and launch incrementality tests, such as geo-based experiments, across the channels you want to evaluate. 3. Let the platform run automated tests to measure true causal lift and halo effects. 4. Review test results to calibrate your attribution model and MMM. 5. Apply the resulting insights to reallocate budget toward channels proven to drive incremental growth.