PersonalizeThat
PersonalizeThat: AI Cold Email & Lead Generation Tool
PersonalizeThat uses ChatGPT to craft hyper-personalized cold emails by analyzing LinkedIn profiles, news, and industry blogs, while also helping you discover fresh leads.
Overview
PersonalizeThat is an AI-driven sales enablement tool built to eliminate the tedious guesswork behind cold outreach. Instead of generic templates, it taps into ChatGPT to dig through a prospect's LinkedIn profile, relevant company news, and industry blog content, then synthesizes that research into tailored emails, custom first lines, and smart follow-ups that feel genuinely researched rather than mass-produced.
Beyond email generation, the platform doubles as a lead discovery engine, letting users describe their ideal customer profile and surface matching prospects. This combination of research-driven personalization and lead sourcing positions PersonalizeThat as a time-saving assistant for anyone running high-volume outbound campaigns who still wants a human touch.
Designed with sales teams, marketers, and business development reps in mind, the tool aims to boost reply rates by making every message feel individually crafted, without requiring hours of manual prospect research per email.
Capabilities & Features
- AI
- Cold Email
- Personalization
- Sales
- Lead Generation
- ChatGPT
- Email Marketing
Core Features
- AI-powered personalized cold email generation using ChatGPT
- Automated research across LinkedIn profiles, news articles, and industry blogs
- Custom first-line and follow-up email generation
- Lead finding based on user-defined prospect criteria
- Access to historical record of generated emails
Use Cases
- Crafting individualized cold emails at scale for sales outreach
- Writing attention-grabbing first lines based on prospect research
- Generating thoughtful follow-up emails to boost response rates
- Sourcing new leads that match a specific ideal customer profile
- Speeding up pre-outreach research for business development teams
Best For
- Sales professionals
- Marketing teams
- Business development representatives
- Startup founders doing their own outbound
- Sales development reps (SDRs)
Pros
- •Automates time-consuming prospect research across multiple sources
- •Produces genuinely tailored messaging instead of generic templates
- •Combines lead finding and email writing in a single workflow
- •Affordable flat-rate pricing at $9/month
- •Free trial lets you test quality before paying
Cons
- •Access is gated and granted weekly, so onboarding isn't instant
- •No native CRM or email platform integrations yet (Gmail, Mailchimp, Salesforce planned)
- •Relies on third-party AI providers, so data retention can't be fully guaranteed
- •Output quality depends heavily on how much public data exists on a prospect
How to Use
1. Request access by submitting your email (access is granted weekly, prioritized by referrals). 2. Once in, either paste in a LinkedIn profile URL to generate a personalized email, or describe your ideal prospect criteria to find new leads. 3. Let ChatGPT analyze the profile, news, and blog data to produce a tailored email, first line, or follow-up. 4. Review and send your first 5 AI-generated emails for free, then upgrade to the paid plan for continued use.
Frequently Asked Questions
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Pricing
PersonalizeThat offers a free trial covering your first 5 AI-generated cold emails, after which a single Base Plan costs just $9 per month.
Pricing data is provided as a summary. Visit the vendor website for full tier details.