Planable

Planable: Social Media Collaboration & Approval Tool

Planable is a social media collaboration platform that helps teams plan, review, approve, and schedule content before it goes live.

Overview

Planable is built for social media teams who need a streamlined way to create, review, and publish content across multiple platforms. It brings campaign planning, content collaboration, and approval workflows into one visual workspace, letting teams and clients weigh in on posts before they go live. With support for platforms like Facebook, Instagram, LinkedIn, TikTok, and more, Planable eliminates the back-and-forth of scattered feedback in emails or spreadsheets. The platform is especially useful for agencies and multi-brand or multi-location businesses that need to manage content at scale. Dedicated workspaces for each brand, customizable labels for organizing by campaign or content pillar, and a centralized media library make it easy to keep everything organized. Built-in approval workflows ensure every post is polished and sign-off is captured before publishing, reducing errors and improving client trust. Beyond planning and approvals, Planable offers scheduling, a marketing calendar view, and analytics to track performance once content is live. Whether you're a small marketing team or a growing agency juggling multiple clients, Planable centralizes the entire content lifecycle—from ideation to publishing—in a single collaborative hub.

Capabilities & Features

  • Social media management
  • Content calendar
  • Collaboration
  • Scheduling
  • Approval workflows
  • Analytics
  • AI content creation

Core Features

  • Multi-brand workspaces for organized content management
  • Visual content calendar for campaign planning
  • Built-in approval workflows for team and client sign-off
  • Centralized media library for shared assets
  • Direct scheduling and publishing to major social platforms
  • Analytics to measure post performance

Use Cases

  • Multi-location brands coordinating consistent content across locations
  • Multi-brand companies managing collaborative content at scale
  • Agencies streamlining client approvals to take on more accounts
  • Marketing teams planning and organizing campaigns by content pillar
  • Social media managers scheduling and publishing across multiple platforms

Best For

  • Agencies
  • Multi-location brands
  • Multi-brand companies
  • Small teams
  • Social media managers
  • Marketing teams

Pros

  • Visual approval workflows reduce errors before content goes live
  • Dedicated workspaces keep multiple brands or clients organized
  • Centralized media library simplifies asset management
  • Supports a wide range of platforms including TikTok, Threads, and Google Business Profile
  • Mobile apps allow planning and approvals on the go

Cons

  • Advanced features may require paid upgrade beyond the free plan
  • Learning curve for teams new to structured approval workflows
  • Analytics may be less robust than dedicated social analytics tools
  • Best suited for teams already committed to collaborative workflows, less so for solo users

How to Use

Start by creating a dedicated workspace for each brand or client you manage. Organize your content using labels tied to campaigns or content pillars, and upload assets to the shared media library for easy access. Draft posts directly in Planable, customize your calendar view and filters to match your workflow, and route content through approval workflows so stakeholders and clients can review and sign off. Once approved, schedule posts to publish automatically across your connected social platforms.

Frequently Asked Questions

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Pricing

Planable offers a free plan to start planning, approving, and collaborating on content, with paid tiers available for teams needing more advanced features.

Pricing data is provided as a summary. Visit the vendor website for full tier details.