folk 2.0: Lightweight AI-Powered CRM for Teams

folk 2.0 reimagines the CRM as something that actually molds to how you work, rather than forcing your team into rigid workflows. Built to feel as intuitive as a spreadsheet, it lets sales teams, agencies, and startups build fully customizable pipelines while an AI layer handles the heavy lifting—enriching contact data, drafting personalized email sequences, and recommending next steps to close deals faster. What sets folk apart is its deep integration ecosystem, connecting natively with LinkedIn, Gmail, Outlook, WhatsApp, and over 6,000 other tools so your team never has to leave their existing workflow to update records. Combined with shared pipelines, sales dashboards, and collaborative deal tracking, folk positions itself as a single source of truth for relationship management—ideal for teams that need structure without sacrificing flexibility. Whether you're a partnership team juggling dozens of active deals, a venture capital firm tracking portfolio relationships, or a lean startup managing your first sales motion, folk offers the customization of a spreadsheet with the intelligence of a modern AI-powered CRM.

1. Choose a pre-built template or start from scratch, then edit your workspace like a spreadsheet to define what you want to track. 2. Connect folk to your email, social, and sales tools (LinkedIn, Gmail, Outlook, WhatsApp, and more). 3. Set up shared pipelines and sales dashboards to collaborate with your team on deals in real time. 4. Use the built-in AI to enrich contacts and get suggested next steps to prioritize leads and move deals forward.