DEZAN.cc: AI Brand Perception Survey Platform
DEZAN.cc uses AI to build, deploy, and analyze brand perception surveys, targeting real customers via Google AdWords for fast, actionable insights.
Overview
DEZAN.cc is an AI-driven survey platform purpose-built for understanding how your brand is perceived in the market. Instead of relying on generic survey panels, Dezan taps into Google AdWords to deploy targeted questionnaires directly to people actively searching relevant terms, ensuring feedback comes from genuinely interested prospects rather than random respondents. The platform's AI handles the heavy lifting on both ends: crafting smart, customizable questionnaires in minutes and then rapidly analyzing incoming responses to surface sentiment, patterns, and competitive insights.
Whether you're running a general brand awareness campaign, a sustainability-focused study, or a fully custom research initiative, Dezan streamlines the entire workflow from survey creation to final analysis. This makes it especially valuable for marketing teams and brand managers who need real-time answers about what customers value, how they perceive a company versus competitors, and where positioning might need to shift—without waiting weeks for a traditional market research firm to deliver results.
Capabilities & Features
- Brand perception
- Survey creation
- Data analysis
- AI
- Google AdWords
- Market research
- Customer insights
Core Features
- AI-powered survey creation
- Targeted survey deployment via Google AdWords
- Automated, rapid data analysis
- Brand perception tracking over time
- Customizable questionnaires
- Multiple campaign types (General, Sustainability, Custom)
Use Cases
- Measure and track brand perception among potential customers
- Benchmark brand performance against competitors
- Identify what values and attributes matter most to target audiences
- Collect real-time feedback from interest-based, high-intent respondents
- Run sustainability-focused perception studies to gauge eco-conscious sentiment
Best For
- Marketing teams
- Brand managers
- Market researchers
- Business owners
- Startup founders validating brand positioning
Pros
- •AI automates both survey creation and data analysis, saving significant time
- •Google AdWords integration targets genuinely interested prospects rather than generic panels
- •Supports multiple campaign types for flexible research needs
- •Unlimited responses even on the free plan
- •Simple, intuitive setup lets surveys go live in minutes
Cons
- •Free plan is limited to just 5 AI-assisted surveys and 5 questions per survey
- •Reliance on Google AdWords means results depend on ad targeting and spend
- •Enterprise pricing isn't transparent and requires direct contact
- •May not suit teams needing deep, custom statistical analysis beyond AI-generated insights
How to Use
1. Sign up and select a campaign type: General, Sustainability, or Custom. 2. Use Dezan's AI to generate or customize your survey questions in minutes. 3. Connect and deploy the survey through Google AdWords to target users based on specific search intent. 4. Let respondents answer in real time as data streams into your dashboard. 5. Review AI-generated analysis to uncover brand perception trends, sentiment, and competitive insights.
Frequently Asked Questions
Connect & Contact
Pricing
Dezan offers a free tier with limited surveys and questions, while an Enterprise plan with unlimited usage and priority support requires contacting sales for custom pricing.
Pricing data is provided as a summary. Visit the vendor website for full tier details.