Broadn: AI-Native CPQ for Manufacturers & Distributors
Broadn is an AI-powered CPQ platform that automates lead-to-cash for manufacturers, turning inbound emails into closed quotes with minimal human intervention.
Overview
Broadn reimagines the Configure, Price, Quote (CPQ) process by embedding an AI agent directly into the sales workflow of manufacturers and distributors. Rather than functioning as a static software tool, Broadn acts like a digital sales rep: it syncs your product catalogs and pricing rules, reads and interprets inbound RFQ emails, builds accurate quotes, and follows up with customers automatically—looping in a human only for complex edge cases that require judgment.
Built specifically for the nuances of industrial and manufacturing sales, Broadn integrates with the platforms businesses already rely on, including Shopify, SAP, Microsoft, QuickBooks, and Salesforce. This allows sectors like EMS/PCB electronics, CNC and injection molding, automotive BOM-based sourcing, packaging, and HVAC/electrical distribution to dramatically cut quote turnaround times while maintaining consistent pricing logic and discount guardrails across every deal.
For sales directors, operations leaders, and founders drowning in high volumes of custom RFQs, Broadn offers a way to scale quoting capacity without scaling headcount—letting the AI handle the repetitive parsing, configuration, and negotiation while your team focuses on strategic relationships and the trickiest deals.
Capabilities & Features
- CPQ
- AI
- Quote Automation
- Sales Automation
- Manufacturing
- Lead-to-Cash
- Email Agent
- Pricing
- Configuration
- RFQ
Core Features
- Automated quote generation from inbound emails
- AI-powered email agent that reads and responds to RFQs
- Deep integration with Shopify, SAP, Microsoft, QuickBooks, and Salesforce
- Pricing rule and discount guardrail enforcement
- Custom product configuration for complex SKUs and BOMs
- Automated customer follow-up and deal closing
Use Cases
- Automating quoting for electronics manufacturing (EMS/PCB)
- Handling high volumes of custom RFQs for contract manufacturing (CNC, injection molding)
- Quoting multi-line requests for industrial components and equipment
- Processing BOM-based RFQs for automotive suppliers
- Automating quoting for packaging and labeling businesses
- Speeding up quote turnaround for HVAC, electrical, and plumbing distributors
Best For
- Sales Directors
- VP Operations
- Founders and CEOs
- Sales Managers
- Commercial Directors
- Manufacturers
- Distributors
Pros
- •Drastically reduces manual quoting workload through end-to-end automation
- •Understands and processes complex BOMs and multi-line RFQs
- •Integrates with widely-used ERP, CRM, and e-commerce platforms
- •Enforces consistent pricing and discount rules across every quote
- •Keeps humans in the loop only for genuinely complex decisions
Cons
- •No public pricing information available, requiring direct sales contact
- •AI-driven quoting may need close monitoring during initial setup to build trust
- •Deep reliance on integrations means setup complexity depends on existing tech stack
- •May require customization for highly specialized or niche pricing structures
How to Use
1. Connect your existing business systems—such as Shopify, SAP, Microsoft, QuickBooks, or Salesforce—to Broadn. 2. Let Broadn sync your product catalog, pricing rules, and discount logic. 3. The AI agent automatically monitors inbound emails, parses RFQs (including BOMs and multi-line requests), and generates quotes. 4. Broadn sends quotes and follow-ups to customers and negotiates within your predefined pricing guardrails. 5. Step in only when the agent flags a complex edge case that needs human judgment.
Frequently Asked Questions
Pricing
Broadn does not publish standard pricing tiers; prospective customers need to contact the company directly for a custom quote based on their business needs.
Pricing data is provided as a summary. Visit the vendor website for full tier details.